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Most valuable Reason for Why Your Business Must Use Facebook Advertising

Deciding how, where and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective and profitable search ad campaigns, many businesses neglect to consider the value of other advertising channels. Step forward Facebook advertising.

In this post I want to give you five good reasons why the vast majority of businesses absolutely must be advertising on Facebook

1 – Spend As Little As £1 A Day And Still Get Results

The minimum spend on Facebook advertising in the UK is just £1 a day (although it’s even less in the US, as only $1 a day). However, even with this small budget, you can reach thousands of people that meet incredibly specific targeting criteria. You would be lucky to get one click a day in AdWords for that sort of spend.

With multiple bid types available, you can choose the most appropriate bidding structure for your campaign objectives. Currently there are four bid types from which to choose:

• Cost per mille (CPM)Increase exposure and brand awareness by bidding per thousand impressions, helping more people see your ad and potentially go on to engage with your brand.
• Cost per click (CPC)If you’re more interested in getting users to actively click on your ad through to your page or site, you can choose ta maximum bid per click, with CPC bidding.
• Optimized cost per mille (oCPM)This type of CPM bidding is when Facebook shows your ad to the people which they believe are most likely to take action on your ad.
• Cost per action (CPA)This bid type is best if you are looking for users to take a specific action when they see your ad, such as like your page.

With so many options for bidding and budget, it’s important that you choose the most appropriate options for your advertising goals to get the most out of your campaign.